Logbook

Change Communication
E.ON AG, Düsseldorf

How does a company communicate upcoming changes to its employees? Well, ideally: intelligibly. For E.ON we designed a book with the simple and sophisticated task of comprehensively explaining the situation to every employee. With the aid of a clear, candid choice of words, with deliberately amateur-like illustrations and simple metaphors and pictures the everyone can understand. This is how we created the medium with the greatest internal response in the company. The book was published in 13 languages.

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