Gewohnt gut

Claim Development
LEG NRW, Düsseldorf

One of the leading real estate companies in Germany needed a new claim and had already been working intensively on its development – internally with an employee survey and externally in cooperation with an agency. Unfortunately, without success. It was thus up to us to (ultimately) find a catchy and ideally short claim. We succeeded with “gewohnt gut” – a German word-play roughly equating to “good as usual” and “good living”. The client was happy – we were happy!

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Lesmo / Galeriehaus / Poststraße 3 / 40213 Düsseldorf / Telephone +49-211-52 80 07-00 / contact@lesmo.de