One of the leading real estate companies in Germany needed a new claim and had already been working intensively on its development – internally with an employee survey and externally in cooperation with an agency. Unfortunately, without success. It was thus up to us to (ultimately) find a catchy and ideally short claim. We succeeded with “gewohnt gut” – a German word-play roughly equating to “good as usual” and “good living”. The client was happy – we were happy!