From conception to realisation and commissioning of the finished product: euro engineering AG provides specialised engineering services along the entire process chain – relying on highly qualified employees and a national network of branches and faculties. We were asked to give this company a new face. And we did! First, we jointly established the brand positioning in several branding workshops. Based on that, we then optimised the logo and developed new fonts, colours and matching pictorials – together with a new central design element. This key visual was derived from the logo and has since ensured the unmistakable look of all media.